Workroom By Design — Trade Program Landing Page
This project focused on designing a dedicated landing page to introduce interior designers to Workroom By Design’s trade program. The goal was to create a clear, confident entry point that communicates value quickly and encourages designers to sign up without overwhelming them.
Previously, designers had to piece together information about the trade program across multiple pages. Key benefits like trade pricing, fabric and hardware access, and quoting tools weren’t immediately clear, and the sign-up flow required unnecessary steps—leading to friction and drop-offs.
The landing page was structured around a simple, designer-centric narrative. Benefits were broken into scannable sections, supported by clear headlines, concise copy, and a consistent Get Started call to action. Supplier logos and proof points were introduced early to establish credibility and reinforce trust.
To support flexibility, the layout was designed as a modular system. Sections could be reused or rearranged for future campaigns, while maintaining a consistent visual language and clear hierarchy across devices.
As the page came together, the experience became more focused and intentional—reinforcing the idea that a single-purpose landing page can convert more effectively than routing users through a broader site experience.
Outcome
A clear, conversion-focused landing page that communicates the value of the trade program and provides a streamlined path to sign up.
